Rural health care: It's not an easy job

I’d like to share an experience I recently had. It happened at a meeting, in a room filled with other health care professionals. In an attempt to be “neighborly,” I introduced myself to the person seated next to me, sharing that I was the chief executive officer of a rural hospital.

The conversation continued with the typical niceties, when suddenly my new neighbor – who worked at a large, urban facility – exclaimed, “Your job must be a piece of cake!” Now, I am not sure what possessed my neighbor to blurt this out, but obviously this health care professional had no idea about rural health care. So, I decided to be a “good” neighbor and I gave her a quick course in Rural Health Care 101.

 I am sure that most of you, if not all, could share similar experiences. It seems that unless you have lived and/or worked in a rural setting, you really don’t have any idea of the challenges, joys, frustration and elation we experience every day. That is why it falls on us to tell our story.

We have to be the ones to shout it from the rooftops that rural health care is vital and it matters. It is our responsibility to educate and advocate for rural health. We need to be the educator of Rural Health Care 101 to our urban counterparts and state and federal officials every time we have the opportunity. And our collective voice needs to be strong.

This is why membership in the Kentucky Rural Health Association is so important. As health care professionals, providers and supporters, we

have the opportunity and obligations to join several societies, associations and organizations that represent our various professions, organizations and agendas.

However, KRHA is the organization that focuses solely on the unique needs, challenges, goals and agendas of all rural health providers in the Commonwealth. Our sole mission is to “educate providers and consumers on rural health issues and advocate actions by private and public leaders to assure equitable access to health care for rural Kentuckians.”

The success and survival of KRHA depends squarely on the membership. In fact, the size of our membership directly influences the impact we have on people who make decisions that affect each of us on a daily basis.

If you are reading this and are not a member of KRHA, what are you waiting for? Joining is easy and affordable. If you are involved in health care in rural Kentucky, you have no excuse for not joining. We need you; without you, there is no KRHA and no mission.

If you are already a member, thanks for being one of us, and do not forget to renew your membership. Urge your colleagues, co-workers, staff members and others in your organizations and your communities to join KRHA.

We all know that health care facilities are good for both the health and wealth of rural communities. In fact, I have read that health care will be the industrial parks of the 21st century in rural economic development. We are vital to the communities we serve.

So talk to your board members, community leaders and elected officials about rural health care and the importance of KRHA and invite them to join our cause and our association. Together, our rural voice works proactively toward making our communities healthier.

 

 

Susan Starling is president of the Kentucky Rural Health Association, a member organization that educates providers and consumers on rural health issues and advocates actions by private and public leaders to assure equitable access to health care for rural Kentuckians. Starling serves as president/chief executive officer of Marcum & Wallace Memorial Hospital in Irvine. She may be contacted at (606) 723-2115 or via e-mail at sstarlin@marcum-andwallace.org or sstarlin@health-partners.org.

Contact Us | Home Page

©2008 Kentucky Rural Health Association

Web Hosting & Initial Development by intent.net

Send website issues to webmaster